# R2Clickthrough > R2Clickthrough tests the AI tools, agents and workflows marketers actually use, and breaks down what new model and platform releases mean for paid media, SEO and content teams. ## Posts - [AI search citations: inside the farm Perplexity cites](https://www.r2clickthrough.com/blog/ai-citation-farms-perplexity/): two audits found 59.8% of sampled Perplexity citations outside the Tranco top 100k and three sites with 215,128 machine-made buying guides; what checks out, what to discount, and how to treat AI citations, as of September 2026. - [Claude Fable 5.1 release notes: what changed for marketing teams](https://www.r2clickthrough.com/blog/claude-fable-5-1-release-notes/): same $10/$50 prices with cache reads cut to a quarter, three breaking API changes, and the subscription burn reports, read for teams with agent stacks, as of September 2026. - [Meta AI ad updates: what marketing teams should check](https://www.r2clickthrough.com/blog/meta-ai-ad-features-read-for-marketing-teams/): the ads MCP server that gives agents read/write account access, Muse Image heading into Advantage+ creative, and the creative text adjustment that is on by default, dated and sourced as of August 2026. - [AI in search: what changed for marketing teams](https://www.r2clickthrough.com/blog/ai-in-search-the-latest-shift-read-for-marketing-teams/): the AI search box, the AI Overviews + AI Mode merge, ads inside the AI answer, and the September 1 AI Max campaign migration, dated and sourced as of August 2026. - [Meta AI ads 2026: what automated bidding does and hides](https://www.r2clickthrough.com/blog/what-automated-bidding-actually-does-and-hides/): what Highest Volume, cost controls and Advantage+ campaign budget actually optimize for, and what the delivery interface doesn't show you, as of August 2026. - [AI briefs: the workflow that holds up](https://www.r2clickthrough.com/blog/ai-briefs-the-workflow-that-holds-up/): the five brief inputs that make an AI draft usable, the review gate that decides what ships, and why a thin brief is the most expensive shortcut, as of August 2026. - [Performance Max in 2026: what changed for media buyers](https://www.r2clickthrough.com/blog/performance-max-in-2026-what-changed-for-media-buyers/): the March 2026 controls, the August 17 bidding change, and the September language-targeting removal, dated and sourced as of August 2026. - [EU AI Act Article 50: the deadline marketers missed](https://www.r2clickthrough.com/blog/eu-ai-act-article-50-disclosure-deadline-marketers/): Article 50 of the EU AI Act has applied since 2 August 2026; what the four transparency obligations require of marketing teams, dated and sourced as of August 2026. - [ChatGPT Ads: what media buyers need to know](https://www.r2clickthrough.com/blog/chatgpt-ads-what-media-buyers-need-to-know/): the self-serve OpenAI Ads Manager, CPM and CPC pricing, oppref-based measurement, and the UK brand trial, dated and sourced as of August 2026. - [Building marketing agents with MCP servers: what we learned](https://www.r2clickthrough.com/blog/building-marketing-agents-with-mcp-servers-what-we-learned/): what held up and what failed when we built marketing agents on MCP servers, from tool sprawl to the approval gates that saved us, as of August 2026. - [Building marketing agents with Make.com: what we learned](https://www.r2clickthrough.com/blog/building-marketing-agents-with-makecom-what-we-learned/): where Make's canvas helps, where the credit meter bites, and what a real agent stack costs, dated and sourced as of August 2026. - [TikTok AI creative tools: what's free, what changed in 2026](https://www.r2clickthrough.com/blog/tiktok-ai-creative-tools-read-for-marketing-teams/): TikTok's Symphony suite changed twice in 2026 with Symphony Agent and Seedance 2.5; what each tool does, what it costs as of August 2026, and where the free tools fall short. - [Meta AI creative in 2026: what changed for media buyers](https://www.r2clickthrough.com/blog/meta-ai-creative-in-2026-what-changed-for-media-buyers/): delivery now reads your creative before the auction, generation moved into Ads Manager, and disclosure gained legal teeth, dated and sourced as of August 2026. - [Google AI ads in 2026: what changed for media buyers](https://www.r2clickthrough.com/blog/google-ai-ads-in-2026-what-changed-for-media-buyers/): the September 1 AI Max auto-upgrade, ads inside AI Mode, and the new AI creative disclosure rules, dated and sourced as of August 2026. - [Automated bidding in 2026: what changed for media buyers](https://www.r2clickthrough.com/blog/automated-bidding-in-2026-what-changed-for-media-buyers/): Google's August 17, 2026 target-bid change for budget-limited campaigns, the pre-change checklist, and why creative testing is the bidding input now. - [Programmatic SEO: the workflow that survives Google](https://www.r2clickthrough.com/blog/programmatic-seo-the-workflow-that-holds-up/): the data-first programmatic SEO workflow that survives scaled content abuse enforcement, with the pre-build gate, the review loop, and where AI fits. - [GPT-5.6 for marketing teams: what the new OpenAI model changes](https://www.r2clickthrough.com/blog/the-new-openai-model-read-for-marketing-teams/): OpenAI's GPT-5.6 family (Sol, Terra, Luna) read for marketing teams: tier-to-workload mapping, the July 30 price cut, and the free-tier changes, as of August 2026. - [Claude Opus 5: what it changes for marketing teams](https://www.r2clickthrough.com/blog/the-new-anthropic-model-read-for-marketing-teams/): Anthropic's Opus 5 at $5/$25 with near-Fable-5 performance, the four-tier Claude price ladder, and the reliability picture, as of August 2026. - [Advantage+ in 2026: what changed for media buyers](https://www.r2clickthrough.com/blog/advantage-in-2026-what-changed-for-media-buyers/): Meta made Advantage+ the default in 2026, reworked targeting and attribution, and shipped Generative Recommender. What changed, dated and sourced. - [Building marketing agents with n8n: what we learned](https://www.r2clickthrough.com/blog/building-marketing-agents-with-n8n-what-we-learned/): what held up, what fell over, and what a marketing agent stack costs as of August 2026. - [ChatGPT for marketing: the honest test](https://www.r2clickthrough.com/blog/chatgpt-for-marketing-the-honest-test/): what ChatGPT is good for in marketing as of August 2026, with verified pricing, documented capabilities, and practitioner-reported limits. - [AI Overviews: the content workflow that holds up](https://www.r2clickthrough.com/blog/ai-overviews-the-workflow-that-holds-up/): citations no longer follow the top 10, so the track-structure-answer-refresh loop, what to measure, and what to build now, as of August 2026. ## Categories - [Tools](https://www.r2clickthrough.com/category/tools/): AI tools for marketing, tested hands-on - [Agents](https://www.r2clickthrough.com/category/agents/): AI agents and marketing automation - [Paid Media](https://www.r2clickthrough.com/category/paid-media/): AI in Meta, Google and TikTok ads - [SEO & Content](https://www.r2clickthrough.com/category/seo-content/): AI for search and content operations - [News & Analysis](https://www.r2clickthrough.com/category/news/): AI releases read for marketing teams ## About - [About](https://www.r2clickthrough.com/about/) - [Archive](https://www.r2clickthrough.com/archive/) - [Contact](https://www.r2clickthrough.com/contact/)