R2Clickthrough AI tools and agents for marketing, tested by a practitioner

About R2Clickthrough

I am Erik Brandt, a Berlin-based performance marketer. I have spent a decade running paid media, and I spend my nights building AI agents that do marketing work.

Who writes this

I have spent ten years in performance marketing, mostly paid media: Meta, Google, TikTok, programmatic, and the measurement plumbing that keeps it honest. The job changed slowly for a decade and then all at once. Somewhere in 2025 I started wiring AI agents into my own workflows, mostly at night, mostly because the tools were finally good enough to be worth the setup. What started as a way to stop rewriting ad copy at volume became the thing I spend most of my spare time on. This site is the public version of that work. Everything here is written by me, tested by me, and framed from the seat of someone who runs campaigns rather than the seat of someone selling software. I am not affiliated with any vendor, I do not take money for coverage, and I try to say what I have not tested as clearly as what I have.

How we test things (the editorial method)

Every tool or workflow post follows the same discipline. I test with real marketing work: ad copy at the volume a media buyer needs, brief-to-publish content flows, reporting automation, account-structure experiments. Comparisons run side by side on the same task with the same inputs. Pricing, model versions and feature availability are dated, and I re-check them against primary sources before publishing. Claims I cannot verify myself are framed as based on the docs or demos, never dressed up as my own results. If a test is shallow, the post says how shallow. Posts that age poorly get updated with a visible as-of stamp rather than silently rewritten.

Why this blog exists

Marketing tooling moves faster than anyone can track, and most of what gets written about it is either vendor press releases or fear content. Teams need the middle: someone who actually runs the machines, tests the tools on real work, and reports what held up. That is the gap this site fills. The name says it too: click-through rate is the most honest number in marketing, and R2Clickthrough is a standing reminder that everything here eventually has to prove itself in the numbers.

What we cover

Contact

Questions, corrections or a tool you want tested? Mail hello@r2clickthrough.com or use the contact page.