I run paid media for a living and I spend my nights wiring AI agents into marketing workflows. This site is where I test the tools, publish what actually works, and skip the hype.
Latest posts
- AI search citations: inside the farm Perplexity cites
Three sites published 215,128 machine-made buying guides, and Perplexity cites them. See what the audits measured and how to weigh AI citations.
- Claude Fable 5.1 release notes: what marketers should check
Claude Fable 5.1 keeps $10 and $50 prices and cuts cache reads to a quarter. Three API changes can break a migration. Check the notes before you ship.
- AI in search: what changed for marketing teams
Google merged AI Overviews and AI Mode into one flow and starts moving Search campaigns to AI Max. See what changed before September 1.
- Meta AI ad updates: what marketing teams should check
Meta shipped three AI ad changes this summer: an ads MCP server, Muse Image in Advantage+ creative, and text that edits itself. Check your account.
- AI briefs: the workflow that holds up
AI briefs fail when they carry no decisions. I share the brief structure, five inputs that make a draft usable, and the review gate, as of September 2026.
- Meta AI ads 2026: what automated bidding does and hides
Meta's automated bidding optimizes for delivery, not your CPA. Here is what Highest Volume and Advantage+ campaign budget do, and what the interface hides.
- Building marketing agents with Make.com: what we learned
We built marketing agents in Make.com and learned where the canvas helps, where the credit meter bites, and what a real stack costs in 2026. Dated and sourced.
- Performance Max in 2026: what changed for media buyers
Performance Max got real controls in 2026, then the bidding math changed. What to check before August 17 and September's language cut, dated and sourced.
- EU AI Act Article 50: the deadline marketers missed
EU AI Act Article 50 applies since 2 August 2026 and covers more than high-risk AI. Four transparency obligations hit marketing teams now. Read the checklist.
- AI Overviews: the content workflow that holds up
AI Overviews appear on half of tracked queries, and citations no longer follow the top 10. Run the loop: track, structure, answer, refresh, as of September 2026.
- ChatGPT Ads: what media buyers need to know
ChatGPT Ads went self-serve in the US in May 2026 and launched in the UK in August. What it costs, how targeting works, and what is still missing.
- Claude Opus 5: what it changes for marketing teams
Anthropic shipped Claude Opus 5 at Opus 4.8 prices with near-Fable-5 performance. Check the tier math before your next build, as of September 2026.
- GPT-5.6 for marketing teams: what the new model changes
OpenAI shipped the GPT-5.6 family in July, then cut Luna prices 80% in August. See which tier fits your workload, as of September 2026.
- Building marketing agents with MCP servers: what we learned
We built marketing agents on MCP servers. Here is what held up, what failed, and the approval gates that saved us, dated September 2026.
- TikTok AI creative tools: what's free, what changed in 2026
TikTok's AI creative tools changed twice in 2026: Symphony Agent in July, Seedance 2.5 in August. What each costs and where the free tools fall short.
- Google AI ads in 2026: what changed for media buyers
Search ads go AI-native in 2026: AI Max auto-upgrades hit September 1, ads run inside AI Mode, and AI creative has new disclosure rules. Check your account.
- Meta AI creative in 2026: what changed for media buyers
Meta's AI creative stack changed three times in 2026: delivery reads creative pre-auction, generation moved into Ads Manager, disclosure grew teeth. Audit now.
- Automated bidding in 2026: what changed for media buyers
Google changes target-based bidding on August 17, 2026. Budget-limited campaigns will finally hit their targets, so accounts that overperform need action now.
- Programmatic SEO: the workflow that survives Google
Programmatic SEO still works in 2026, but template-swap version is dead. Here is the data-first workflow I run, the gate that protects it, and where AI fits.
- Advantage+ in 2026: what changed for media buyers
Meta made Advantage+ the default in 2026. Targeting and attribution changed with it. What moved, and what to check before your next launch.
- Building marketing agents with n8n: what we learned
Building marketing agents with n8n: what held up, what failed, and what a stack costs in 2026. Dated and sourced, before you build.
- ChatGPT for marketing: the honest test
What ChatGPT is actually good for in marketing in 2026: verified pricing, documented limits, and workflows that survive real campaigns. Read the honest test.