SEO & Content
AI for search and content operations: programmatic SEO, briefs, review loops, and the workflows that separate useful output from content noise.
Content is the part of marketing where AI changed the economics first, and the part where most teams are doing it wrong. This section covers the workflows that hold up: briefs that give a model something real to write from, research and fact-check loops, programmatic SEO done with discipline, and the review layers that keep a site out of the content landfill. It also covers the tools: rank trackers with AI features, SERP analysis, content optimization suites. And it covers the search-side shifts that change what content teams should build: AI Overviews, answer engines, and how Google appetite for original research keeps rising. SEO coverage here is about durable systems, not hacks, because the hacks expire and the systems compound.
- AI briefs: the workflow that holds up
AI briefs fail when they carry no decisions. I share the brief structure, five inputs that make a draft usable, and the review gate, as of August 2026.
- AI Overviews: the content workflow that holds up
AI Overviews appear on half of tracked queries, and citations no longer follow the top 10. Run the loop: track, structure, answer, refresh, as of August 2026.
- Programmatic SEO: the workflow that survives Google
Programmatic SEO still works in 2026, but template-swap version is dead. Here is the data-first workflow I run, the gate that protects it, and where AI fits.